At least now, more people understand what influencer marketing is all about. Although the media occasionally run reports from naysayers criticizing the industry, those who actively participate can clearly see influencer marketing's effectiveness. Indeed, we can look at it as being part of the mainstream marketing mix now. Despite all the uncertainties caused by COVID in 2020, influencer marketing is still a highly popular and effective form of marketing. One thing is very clear from these results. Many of these come courtesy of our partner Upfluence, who offer a smart influencer marketing platform with over 4 million creator profiles. In addition to the results from our survey, we include some other relevant statistics related to influencer marketing that have come about thanks to recent research. There was a major slow down in influencer marketing spend from March - July 2020 as the pandemic unfolded, followed by a spike in influencer led campaigns from August onwards, as reported by most of our agency and platform partners. Surprisingly, however, most of the statistics are relatively similar, with the only major change being a significant increase in the use of TikTok for influencer marketing.
Just a reminder that throughout 2020 we continually updated and expanded our Covid-19 Marketing & Ad Spend Impact Report. Following on from that year of horror, 2020, we knew that the results this year could be quite informative. In our Influencer Marketing Benchmark Report 2021, we surveyed more than 5000 marketing agencies, brands, and other relevant professionals to determine their views and build insight into their thoughts on the industry. UPDATE: CLICK HERE FOR THE LATEST BENCHMARK REPORT (2022) We have repeated this exercise every year since, providing an annual insight into how marketing agencies, PR agencies, and brands see the state of influencer marketing. All work is copyright protected.We carried out our first influencer marketing survey in 2017, giving us an excellent insight into the state of the industry. Contact me at with questions or comments. I continue to create work in both two and three dimensions, offering paintings on Saatchi Art. My feeling is that more than ever we need art created by the human hand to lift and inspire. To this day I regret having done that as it would have helped to show a progression of the art work over the years. At one point I considered taking this account down, sales were slow, and consequently removed images of many paintings which had been sold here. I am grateful to be able to offer my work on this platform, which I have had much success with since joining in 2012. Placement of color with lines and/or the absence of lines, help me explore relationship and balance.
It is used to convey a feeling or feelings. The work I create is very much influenced by music but also by the rhythm-both physical and visual-of everything around me. I am self taught as a painter with some college level studio experience related to design, life drawing and sculpture.
#YOU TUBE ON A CLEAR DAY FULL#
While raising my family from the early 80s to late 90s, I worked in the corporate world as a means of support, knowing full well that I would need to leave that world behind to pursue a more meaningful, creative way of living at some point.
My work has been shown in galleries as well as online for more than twenty years.
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